An open letter to Innocean and Hyundai
While I found the ad a bit on the smart side, one cannot ignore the fact that it deals with death. An absolute lack of foresight on the part of the dudes who came up with the idea who never thought about the possibility that to some the concept might be too sensitive.
This is sad.
Dear Hyundai and your advertising agency, Innocean,
This is my dad.
His name is Geoff. He married my mum in the eighties and had two little girls, by all accounts the loves of his life.
This is the note he left when he committed suicide in his car:
And this is your new ad.
As an advertising creative, I would like to congratulate you on achieving the visceral reaction we all hope for. On prompting me to share it on my Twitter page and my blog. I would not like to congratulate you on making me cry for my dad.
When your ad started to play, and I saw the beautifully-shot scenes of taped-up car windows with exhaust feeding in, I began to shake. I shook so hard that I had to put down my drink before I spilt it. And then I started to cry. I remembered looking out…
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